I was just flipping channels, saw the ad below, and smiled. I for one would love to live in a world where all materials we use become food for the natural systems that keep us all alive, or for industry–and no mixing between the two cycles!
Imagine living in a world where all the materials we [...]
Tags: (un)common sense · Branding · Mimic Nature · Strategies
I just received an email from a person I respect, on behalf of a very well intentioned group of people trying to spark global change. So why am I so disappointed? It all has to do with marketing. Or, more specifically, branding.
The thrust of the email I received revolved around the following paragraph:
The [...]
Tags: Branding