Marc Stamos

The beaten path does not lead to new pastures. – Indira Gandhi

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Cradle 2 Cradle Foreshadowing at Toyota?

January 30th, 2008 · No Comments

I was just flipping channels, saw the ad below, and smiled. I for one would love to live in a world where all materials we use become food for the natural systems that keep us all alive, or for industry–and no mixing between the two cycles!


Imagine living in a world where all the materials we use become food for the natural systems that keep us all alive (biological nutrients), or for the industries that created them (technical nutrients)–with no mixing between the two cycles.

[I should respectfully note, however, that the best way for a [car] company to to have an impact on the environment is not “to have as little impact as possible”, but rather to have a positive impact. Less Bad is No Good]

Tags: (un)common sense · Branding · Mimic Nature · Strategies

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